Washington State Wine Commission
Destination Media Alliance, in association with the Washington State Wine Commission will publish the official 2013 Washington Wine Tour Guide. This full-color publication highlights Washington’s wine industry and helps both in-state residents and out-of-state guests discover the many excellent wine-related travel opportunities available here.
Due to high demand from consumers and industry folks alike, DMA has again increased the print run to 100,000 for 2013. An online edition, supported by an aggressive e-marketing campaign to over 100,000 wine and travel enthusiasts from our key feeder markets will extend the reach even further!
If you are interested in advertising in this dynamic publication and online marketing program, please download and review the rate and distribution information.
Advertise in the Washington State Wine—2013 Tour Guide
This tour guide will stimulate interest in visiting Washington’s wineries and wine regions by giving detailed information on how to easily experience and enjoy travel here. Suggested regional itineraries with routes and maps, insider tips/recommended stops, grower & wine maker profiles, and winery & tasting room information will be included.
Here are EIGHT GREAT REASONS to enhance your visibility in this exciting new publication.
Reason 1: The Primary Target Audience
Baby Boomers—those aged 45-63—with higher than average disposable income and college degrees make up the largest segment of wine drinkers (38%). Over half of them have tasted wines made by wineries in their home states!
Reason 2: Stunning Photography
Richard Duval, one of the Pacific Northwest’s pre-eminent wine photographers, has accepted the assignment to capture the essence of the Washington wine travel experience for the new Tour Guide. He will be traveling in late-September through the end of October and will attempt to contact you in advance for permission to photograph your wineries, tasting rooms and vineyards. View Richard’s wine portfolio.
Reason 3: Wine Tourism is Big Business!
Tasting rooms and wineries are popping up all over Washington State. Many boast award-winning wines and offer a unique local experience or the casual visitor and wine enthusiast alike. With eleven appellations and over 650 wineries in Washington, this is your opportunity to get a share of the increased interest and awareness of Washington as a premier wine travel destination.
Reason 4: Wine Travel Tips
The 2013 Washington State Wine Tour Guide will contain maps, sample itineraries and routes, profiles of growers and wine makers, as well as links to local Visitor Bureaus who will happily provide local knowledge to the mix. You can reach these visitors at the precise moment they are making their travel arrangements.
Reason 5: Let’s Get Digital
Supported by an aggressive e-marketing campaign to 100,000 opt-in subscribers, the electronic page-turning version of the entire Tour Guide with links to advertisers will be available at www.washingtonwine.org, the Washington State Wine Commission’s popular website. Take full advantage of today’s travel marketing trends by integrating your message into our print, web and e-marketing platforms and maximize your exposure to wine enthusiasts.
Reason 6: Distribution: A Perfect Pairing
The printed version of Washington State Wine—2013 Tour Guide will be distributed where wine enthusiasts gather. What a concept! It will be found in wine shops, select restaurants and wine bars as well as wineries and tasting rooms around the state. In addition, it will be handed out to the thousands of people who attend major Wine Commission events in the Pacific Northwest and nationally in Austin, Denver, Phoenix, Chicago, New York and DC.
Reason 7: Wine Industry Discounts
Special discounts are available to Washington Wine Commission growers and wineries. This is the first time ever that industry members have been allowed to purchase display advertising in a Commission publication. Wineries with tasting rooms open to the public will continue to be listed as before, but a display ad will provide better exposure tied to your own graphic standards and messaging.
Reason 8: It’s the Wine “Bible”
Nearly everyone in the industry we’ve met with has said, “It’s about time!” when told about our new focus on wine tourism. Fact is the Washington State Wine—2013 Tour Guide is the only publication that has listings and maps for every winery in the state that is open to the public. That all-inclusive aspect, combined with the entirely new emphasis on stimulating wine tourism, makes this a “must be in” publication for advertisers.