Destination Media Alliance, in association with the Washington State Wine Commission will publish the official 2012 Washington Wine Tour Guide. This full-color publication highlights Washington’s wine industry and helps both in-state residents and out-of-state guests discover the many excellent wine-related travel opportunities available here.

Due to high demand from consumers and industry folks alike, DMA has increased the print run to 100,000 for 2012 — a 25% increase over 2011. An online edition, supported by an aggressive e-marketing campaign to over 100,000 wine and travel enthusiasts from our key feeder markets will extend the reach even further!

If you are interested in advertising in this dynamic publication and online marketing program, please download and review the rate and distribution information.

Washington Wine Tour Guide Rate & Distribution Information

Business Listing & Email Marketing Rates

View the online Wine Tour Guide

Advertise in the Washington State Wine—2012 Tour Guide

This tour guide will stimulate interest in visiting Washington’s wineries and wine regions by giving detailed information on how to easily experience and enjoy travel here. Suggested regional itineraries with routes and maps, insider tips/recommended stops, grower & wine maker profiles, and winery & tasting room information will be included.

Here are EIGHT GREAT REASONS to enhance your visibility in this exciting new publication.

Reason 1: The Primary Target Audience

Baby Boomers—those aged 45-63—with higher than average disposable income and college degrees make up the largest segment of wine drinkers (38%). Over half of them have tasted wines made by wineries in their home states!

Reach this lucrative target audience by placing an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 2: Stunning New Photography

Patrick Bennett, one of the Pacific Northwest’s pre-eminent photographers, has accepted the assignment to capture the essence of the Washington wine travel experience for the new Tour Guide. He and his wife Patricia will be traveling in late-September through the end of October and will attempt to contact you in advance for permission to photograph your wineries, tasting rooms and vineyards. View Patrick's wine portfolio.

Get the picture? Get involved by placing an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 3: Wine Tourism is Big Business!

Tasting rooms and wineries are popping up all over Washington State. Many boast award-winning wines and offer a unique local experience or the casual visitor and wine enthusiast alike. With eleven appellations and over 650 wineries in Washington, this is your opportunity to get a share of the increased interest and awareness of Washington as a premier wine travel destination.

Take advantage of the growing popularity in wine tourism by placing an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 4: Wine Travel Tips

The 2012 Washington State Wine Tour Guide will contain maps, sample itineraries and routes, profiles of growers and wine makers, as well as links to local Visitor Bureaus who will happily provide local knowledge to the mix. You can reach these visitors at the precise moment they are making their travel arrangements.

Be part of the plan by placing an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 5: Let’s Get Digital

Supported by an aggressive e-marketing campaign to 100,000 opt-in subscribers, the electronic page-turning version of the entire Tour Guide with links to advertisers will be available at www.washingtonwine.org, the Washington State Wine Commission’s popular website. Take full advantage of today’s travel marketing trends by integrating your message into our print, web and e-marketing platforms and maximize your exposure to wine enthusiasts.

Go digital by placing an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 6: Distribution: A Perfect Pairing

The printed version of Washington State Wine—2012 Tour Guide will be distributed where wine enthusiasts gather. What a concept! It will be found in wine shops, select restaurants and wine bars as well as wineries and tasting rooms around the state. In addition, it will be handed out to the thousands of people who attend major Wine Commission events in the Pacific Northwest and nationally in Austin, Denver, Phoenix, Chicago, New York and DC.

A wine travel guide in the hands of wine enthusiasts is a perfect pairing! Get involved by placing an ad in the 2011 Washington State Wine Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 7: Wine Industry Discounts

Special discounts are available to Washington Wine Commission growers and wineries. This is the first time ever that industry members have been allowed to purchase display advertising in a Commission publication. Wineries with tasting rooms open to the public will continue to be listed as before, but a display ad will provide better exposure tied to your own graphic standards and messaging.

Invite people over to your place with an ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Reason 8: It’s the Wine “Bible”

Nearly everyone in the industry we’ve met with has said, “It’s about time!” when told about our new focus on wine tourism. Fact is the Washington State Wine—2012 Tour Guide is the only publication that has listings and maps for every winery in the state that is open to the public.  That all-inclusive aspect, combined with the entirely new emphasis on stimulating wine tourism, makes this a “must be in” publication for advertisers.

This is the first time that wineries have been allowed to advertise in the Wine Commission’s “bible.” Place your ad in the Washington State Wine—2012 Tour Guide.

CLICK HERE to get more information on distribution, rates, specifications and deadlines. Call Lisa Schwartz at 888-417-1490 Ext 112 for more details or email lisa@mediawest-adsales.com

Click here to visit the Washington Wine Commission website

DMA: Developing Strategic Partnerships

Solid relationships are essential to the success of any endeavor and at Destination Media Alliance, we have worked tirelessly to create and nurture lasting partnerships. Trust and cooperation are assets that don’t show up readily on any balance sheet, but the bottom line is perhaps more important.

Working together, we can reach goals that none of us could hope to achieve individually. Here is a short list of the partnerships that have contributed to DMA’s ongoing reputation of quality and dependability.

Trade and Industry Organizations

• Washington State Tourism (Consumer Site)

• Washington State Tourism (Industry Site)

• Washington State Wine Commission

• Washington State Golf Association

• Washington State Destination Marketing Organizations

• Washington State Restaurant Association

• US Travel Association (TIA)

Research

• Travel Economic Impacts – Dean Runyan

• Washington Visitor Profiles< – Longwoods

• Tourism Matters: A view of the importance of tourism to our state’s economic health

Marketing Partners

• Green Rubino: Ideas that Connect

• Edelman: Public Relations

• Ascentium: Web Design

• Mitch Nichols and Dave Radcliffe: Marketing Strategies

• 2010/2011 Marketing Plan Input Session

• Parts & Labor: Advertising & Web Support

DMA Partner Sites

• Encore Media Group

• Visitors Guide Publications

• Media West – Small World Publications